At Green and Ivy, we provide service along with education and a suite of tools, which when combined allow for seamless integration with our team every step of the way.
We use a shared Canva account as the basis of our marketing media approach. Canva provides an affordable solution for licensed stock images and video and ensures the ability to easily collaborate on both still images and motion graphics projects. Additionally, Canva allows scheduling on multiple social media channels (Instagram, Twitter, LinkedIn, Facebook, etc). It is a robust and accessible cloud-based creative solution.
Canva helps you automate and schedule content in advance, reserving human efforts and interactions for other, more effective areas. These include responding to social media comments, direct inquiries on social messaging, customer service, and additional campaign optimization.
Some of the other tools we suggest are common place, such as Google Analytics (now GA4) to track metrics and KPIs. While other platforms, such as SpyFu (www.spyfu.com) or SEMRush (www.semrush.com) for SEO and Hubspot (hubspot.com) for sales and email marketing are much more complex. We will train your team on how to effectively use all these tools, so you can have full visibility and be a long term asset to the continued growth of SLP-Tele.